Monday, March 24, 2014

Learning Objectives:
I can...

• recognize the techniques that advertisers use for persuasion
• analyze how advertisements are intended to affect emotions
• recognize the representations of males and females in advertising.

Opening:

1. Collection Time:

• Independent Reding Log 
• Class Notebooks
• Reader's Notebook (Notes on Reading; Annotated Bibliography)
• Expository Essay for Extra Credit ("Helping yourself first or others...)

2. Hand back: 

• Article (Poem) of the Week 2.7

3. Update page 115 and 117 to reflect your media intake over the weekend.

4. Show me your ad, then post your AD on the ramp outside.  Then come back inside.

Work Period:

5. Read the first paragraph of the article "How Advertisers Persuade."

• How does these statements true of advertisements they see or hear?

6. Shared Reading: Mark the text every time you identify other "Persuaders".

7. Small groups: 

• Brainstorm and write an example next to each persuader after we are done reading.
• Which are the most effective persuaders?

8. When your group is ready, head outside with your SB book and view the ads.  

• Take notes on the top of page 125.

Closing:

9. Read "The Price of Happiness" on 126-128 and take notes on page 125.  

• Cite textual evidence from the article as you read.
• Are the statements made in the article accurately reflected in the ads you viewed during class?